Galeries Royales Saint-Hubert

It's one of the capital's most emblematic locations: the Galeries Royales Saint-Hubert form an illustrious complex of three covered shopping passages in the heart of Brussels. But the venue was looking to modernize its image and improve its online customer experience. This meant redesigning its graphic identity and website. The main challenge? Translate the elegance of the galleries onto the digital plane, and come up with a symbol immediately recognizable by customers. The website also had to showcase the various shops in the complex and promote events organized by the galleries.

maastery took on the Galeries Royales Saint-Hubert project to create a new, bespoke website, designed as a showcase for the venue, its restaurants and boutiques. The design of the new logo was based on two key ideas: to pay tribute to the splendor of the galleries, and to nod to the architecture of this unique venue. The logo thus takes its cue from the ingenious glass roof over the monumental galleries, inviting the thousands of monthly visitors to tour the complex, both physically and online. The store listings have been optimized for local referencing, and benefit from excellent online visibility.